AI readiness leaderboard · CRM
AI readiness of hubspot.com: 100/100
100/100
We checked hubspot.com on 2026-10-18 with our free checker: six scored tests plus evidence for each finding. The score reflects the site on that date. The site may have changed after that date.
| Test | Result | Points |
|---|---|---|
| llms.txt | Yes | 15 of 15 |
| JSON-LD schema on the homepage | Yes | 20 of 20 |
| Meta description | Yes | 10 of 10 |
| Text readable without JavaScript | Yes | 20 of 20 |
| Sitemap | Yes | 10 of 10 |
| AI crawlers allowed in robots.txt | 8 of 8 | 25 of 25 |
Compared with CRM
hubspot.com ranks 3 of 17 crm sites in this scan (ties share the order by domain name). The median score in this group is 97. 10 of 17 have an llms.txt file.
Findings with evidence
ImproveJSON-LD: 1 block, types Organization, ImageObject, PostalAddress, WebSite, WebPage, Product, Brand, PropertyValue, AggregateRating
Product is missing recommended offers.
Fix: Fix the listed properties, then retest at validator.schema.org.
FixServer responded in 1837 ms
Time to response headers from our checker, after 1 redirect. Final URL: https://www.hubspot.com/
Fix: Slow responses can make crawlers give up. Add page caching or a CDN in front of the homepage.
ImproveHTML size 628 KB, 51 script tags
1 render-blocking script in <head>: https://www.hubspot.com/wt-assets/static-files/global-scripts/latest/personalization/index.js
Fix: Large HTML slows crawlers and tools with size limits. Move inline data and scripts out of the HTML.
18 checks passed or noted
PassGPTBot (OpenAI, training): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassOAI-SearchBot (OpenAI, ChatGPT search): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassChatGPT-User (OpenAI, live fetch for users): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassClaudeBot (Anthropic, training): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassClaude-SearchBot (Anthropic, Claude search): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassPerplexityBot (Perplexity, search index): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassGoogle-Extended (Google, Gemini training control): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
PassCCBot (Common Crawl, open dataset): allowed on /
User-agent: * Disallow: /wt-assets/static-files/mktg-analytics Disallow: /_hcms/iplookup Disallow: /_hcms/perf Disallow: /meetings Disallow: /raven/static-3.4 (352 more lines) Group "*" has no rule for /.
Passllms.txt found and well formed
First line: "# HubSpot". 29 ## sections, 225 links, 35510 bytes.
NoteNo llms-full.txt
GET /llms-full.txt returned 404.
Fix: Optional: publish /llms-full.txt with the full text of key pages for tools that want more than a map.
PassTitle, 55 characters
<title>HubSpot | Software & Tools for your Business - Homepage</title>
PassMeta description, 129 characters
content="HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business."
PassOpen Graph tags present
og:title: HubSpot | Software & Tools for your Business - Homepage og:description: HubSpot's customer platform includes all the marketing, sales, customer service, and CRM … og:image: https://www.hubspot.com/hubfs/assets/hubspot.com/homepage/hero-backgrounds-2025/HS_Full_B…
PassCanonical link set
<link rel="canonical" href="https://www.hubspot.com">
PassLanguage declared: en
<html lang="en">
Pass1 H1 heading
<h1>Build demand, win deals, and delight customers — all on one platform</h1>
Pass15,602 characters of text without JavaScript
Text starts: "HubSpot | Software & Tools for your Business - Homepage Logo - Full (Color) Skip to content English Select a language 日本語 Deutsch English Español Português…"
PassSitemap found, 2,161 URLs
robots.txt has no Sitemap: line. GET https://www.hubspot.com/sitemap.xml returned 200.
Fix: Add a "Sitemap:" line to robots.txt so every crawler finds it.
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See how all 17 CRM sites compare: common problems, real evidence and the full table.
Scoring: llms.txt 15, JSON-LD 20, meta description 10, readable text 20, sitemap 10, AI crawler access 25. Want this page changed or removed? Email [email protected].
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