AI readiness leaderboard · Analytics
AI readiness of hotjar.com: 65/100
65/100
We checked hotjar.com on 2026-10-18 with our free checker: six scored tests plus evidence for each finding. The score reflects the site on that date. The site may have changed after that date.
| Test | Result | Points |
|---|---|---|
| llms.txt | No | 0 of 15 |
| JSON-LD schema on the homepage | No | 0 of 20 |
| Meta description | Yes | 10 of 10 |
| Text readable without JavaScript | Yes | 20 of 20 |
| Sitemap | Yes | 10 of 10 |
| AI crawlers allowed in robots.txt | 8 of 8 | 25 of 25 |
Compared with Analytics
hotjar.com ranks 16 of 20 analytics sites in this scan (ties share the order by domain name). The median score in this group is 85. 8 of 20 have an llms.txt file.
Findings with evidence
FixNo llms.txt
GET /llms.txt returned 404.
Fix: Create /llms.txt: a # title, a > one-line summary, then ## sections that list key pages as [name](url). Draft one free at checkaiready.com/llms-txt-generator.
FixNo JSON-LD structured data on the homepage
No <script type="application/ld+json"> block in the HTML we received.
Fix: Add an Organization (or LocalBusiness) JSON-LD block to the homepage with name, url, logo, and sameAs links. The $19 report includes a ready-to-paste block for your site.
ImproveMeta description, 176 characters
content="Contentsquare, the global leader in digital experience analytics, has joined forces with Hotjar, the leading product experience insights platform in the midsize and SMB market."
Fix: Trim to about 160 characters.
FixServer responded in 2322 ms
Time to response headers from our checker, after 2 redirects. Final URL: https://contentsquare.com/hotjar/?utm_campaign=exp__hj_hp_redirection
Fix: Slow responses can make crawlers give up. Add page caching or a CDN in front of the homepage.
ImproveHTML size 445 KB, 18 script tags
4 render-blocking scripts in <head>: https://t.contentsquare.net/experiment/355d5ac78f8a5.js
Fix: Large HTML slows crawlers and tools with size limits. Move inline data and scripts out of the HTML.
15 checks passed or noted
PassGPTBot (OpenAI, training): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassOAI-SearchBot (OpenAI, ChatGPT search): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassChatGPT-User (OpenAI, live fetch for users): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassClaudeBot (Anthropic, training): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassClaude-SearchBot (Anthropic, Claude search): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassPerplexityBot (Perplexity, search index): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassGoogle-Extended (Google, Gemini training control): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassCCBot (Common Crawl, open dataset): allowed on /
User-agent: * Allow: / Matching rule: "allow: /" in group "*".
PassTitle, 39 characters
<title>Official Hotjar Site – Sign up for free</title>
PassOpen Graph tags present
og:title: Official Hotjar Site – Sign up for free og:description: Contentsquare, the global leader in digital experience analytics, has joined forces with … og:image: https://images.ctfassets.net/gwbpo1m641r7/2OfjAWPDnhww9GwGYm7nTQ/43ba7809ba482b743d135ae7…
PassCanonical link set
<link rel="canonical" href="https://contentsquare.com/hotjar/">
PassLanguage declared: en
<html lang="en">
Pass1 H1 heading
<h1>You're in the right place. Hotjar is now Contentsquare.</h1>
Pass8,011 characters of text without JavaScript
Text starts: "Official Hotjar Site – Sign up for free Content Square - back to home page Skip to content Platform AI & Agents Sense AI Get AI-powered insights across journey…"
PassSitemap found, 133 URLs
robots.txt: Sitemap: https://www.hotjar.com/sitemap-deprecated.xml GET https://www.hotjar.com/sitemap-deprecated.xml returned 200.
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Scoring: llms.txt 15, JSON-LD 20, meta description 10, readable text 20, sitemap 10, AI crawler access 25. Want this page changed or removed? Email [email protected].
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