AI readiness leaderboard · Social media
AI readiness of hootsuite.com: 80/100
80/100
We checked hootsuite.com on 2026-10-18 with our free checker: six scored tests plus evidence for each finding. The score reflects the site on that date. The site may have changed after that date.
| Test | Result | Points |
|---|---|---|
| llms.txt | Yes | 15 of 15 |
| JSON-LD schema on the homepage | No | 0 of 20 |
| Meta description | Yes | 10 of 10 |
| Text readable without JavaScript | Yes | 20 of 20 |
| Sitemap | Yes | 10 of 10 |
| AI crawlers allowed in robots.txt | 8 of 8 | 25 of 25 |
Compared with Social media
hootsuite.com ranks 15 of 18 social media sites in this scan (ties share the order by domain name). The median score in this group is 85. 10 of 18 have an llms.txt file.
Findings with evidence
Improvellms.txt found, with gaps
First line: "# Hootsuite". 0 ## sections, 99 links, 21331 bytes.
Fix: Add a one-line > summary under the heading. Add ## sections that group your key pages.
FixNo JSON-LD structured data on the homepage
No <script type="application/ld+json"> block in the HTML we received.
Fix: Add an Organization (or LocalBusiness) JSON-LD block to the homepage with name, url, logo, and sameAs links. The $19 report includes a ready-to-paste block for your site.
FixServer responded in 2145 ms
Time to response headers from our checker, after 1 redirect. Final URL: https://www.hootsuite.com/
Fix: Slow responses can make crawlers give up. Add page caching or a CDN in front of the homepage.
ImproveHTML size 430 KB, 17 script tags
1 render-blocking script in <head>: https://cdn.optimizely.com/js/4894383279964160.js
Fix: Large HTML slows crawlers and tools with size limits. Move inline data and scripts out of the HTML.
17 checks passed or noted
PassGPTBot (OpenAI, training): allowed on /
User-agent: GPTBot Allow: / Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* (16 more lines) Matching rule: "allow: /" in group "gptbot".
PassOAI-SearchBot (OpenAI, ChatGPT search): allowed on /
User-agent: OAI-SearchBot Allow: / Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* (16 more lines) Matching rule: "allow: /" in group "oai-searchbot".
PassChatGPT-User (OpenAI, live fetch for users): allowed on /
User-agent: ChatGPT-User Allow: / Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* (16 more lines) Matching rule: "allow: /" in group "chatgpt-user".
PassClaudeBot (Anthropic, training): allowed on /
User-agent: ClaudeBot Allow: / Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* (16 more lines) Matching rule: "allow: /" in group "claudebot".
PassClaude-SearchBot (Anthropic, Claude search): allowed on /
User-agent: * Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* Disallow: /feed* (15 more lines) Group "*" has no rule for /.
PassPerplexityBot (Perplexity, search index): allowed on /
User-agent: PerplexityBot Allow: / Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* (16 more lines) Matching rule: "allow: /" in group "perplexitybot".
PassGoogle-Extended (Google, Gemini training control): allowed on /
User-agent: Google-Extended Allow: / Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* (16 more lines) Matching rule: "allow: /" in group "google-extended".
PassCCBot (Common Crawl, open dataset): allowed on /
User-agent: * Disallow: *d=pro* Disallow: /*?*srsltid Disallow: /dashboard* Disallow: /signup* Disallow: /feed* (15 more lines) Group "*" has no rule for /.
NoteNo llms-full.txt
GET /llms-full.txt returned 404.
Fix: Optional: publish /llms-full.txt with the full text of key pages for tools that want more than a map.
PassTitle, 54 characters
<title>Social Media Marketing and Management Tool | Hootsuite</title>
PassMeta description, 131 characters
content="Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place."
PassOpen Graph tags present
og:title: Social Media Marketing & Management Dashboard - Hootsuite og:description: Hootsuite is a social media management tool that brings scheduling, content creation, ana… og:image: https://images.ctfassets.net/ta4ffdi8h2om/2e939I9iQUeZCq5jO7cXP3/ee5e562f3e215343daade4f3…
PassCanonical link set
<link rel="canonical" href="https://www.hootsuite.com/">
PassLanguage declared: en-us
<html lang="en-us">
Pass1 H1 heading
<h1>Rated #1 in social media management Social can be chaotic. complicated. risky. sloppy. noisy. Hoots…</h1>
Pass10,881 characters of text without JavaScript
Text starts: "Social Media Marketing and Management Tool | Hootsuite Skip to content homepage Products HOOTSUITE SOCIAL OS Everything social. One place. Connected by AI. Per…"
PassSitemap found, 2,901+ URLs
robots.txt: Sitemap: https://www.hootsuite.com/sitemap.xml GET https://www.hootsuite.com/sitemap.xml returned 200.
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See how all 18 social media sites compare: common problems, real evidence and the full table.
Scoring: llms.txt 15, JSON-LD 20, meta description 10, readable text 20, sitemap 10, AI crawler access 25. Want this page changed or removed? Email [email protected].
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