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AI readiness leaderboard · Email marketing

AI readiness of customer.io: 100/100

100/100

We checked customer.io on 2026-10-18 with our free checker: six scored tests plus evidence for each finding. The score reflects the site on that date. The site may have changed after that date.

TestResultPoints
llms.txtYes15 of 15
JSON-LD schema on the homepageYes20 of 20
Meta descriptionYes10 of 10
Text readable without JavaScriptYes20 of 20
SitemapYes10 of 10
AI crawlers allowed in robots.txt8 of 825 of 25

Compared with Email marketing

customer.io ranks 5 of 21 email marketing sites in this scan (ties share the order by domain name). The median score in this group is 100. 15 of 21 have an llms.txt file.

Findings with evidence

Improvellms.txt found, with gaps

First line: "# Customer.io". 11 ## sections, 50 links, 15082 bytes.

Fix: Add a one-line > summary under the heading.

ImproveJSON-LD: 1 block, types Organization, ImageObject, PostalAddress, ContactPoint, Person, WebSite

Person is missing recommended url.

Fix: Fix the listed properties, then retest at validator.schema.org.

ImproveServer responded in 1063 ms

Time to response headers from our checker. Final URL: https://customer.io/

Fix: Slow responses can make crawlers give up. Add page caching or a CDN in front of the homepage.

ImproveHTML size 479 KB, 117 script tags

1 render-blocking script in <head>: /_next/static/chunks/polyfills-42372ed130431b0a.js

Fix: Large HTML slows crawlers and tools with size limits. Move inline data and scripts out of the HTML.

17 checks passed or noted

PassGPTBot (OpenAI, training): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassOAI-SearchBot (OpenAI, ChatGPT search): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassChatGPT-User (OpenAI, live fetch for users): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassClaudeBot (Anthropic, training): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassClaude-SearchBot (Anthropic, Claude search): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassPerplexityBot (Perplexity, search index): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassGoogle-Extended (Google, Gemini training control): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

PassCCBot (Common Crawl, open dataset): allowed on /

User-agent: *
Allow: /
Disallow: /api
Disallow: /studio
Disallow: /we-hate-spam
Disallow: /learn/announcements/update-to-compromised-email-addresses-incident
(1 more lines)
Matching rule: "allow: /" in group "*".

NoteNo llms-full.txt

GET /llms-full.txt returned 404.

Fix: Optional: publish /llms-full.txt with the full text of key pages for tools that want more than a map.

PassTitle, 61 characters

<title>Customer.io: Customer Engagement Platform For Better Outcomes</title>

PassMeta description, 156 characters

content="Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging."

PassOpen Graph tags present

og:title: Customer.io: Customer Engagement Platform For Better Outcomes
og:description: Customer.io is a customer engagement platform for creating personalized journeys and bett…
og:image: https://cdn.sanity.io/images/onirtmj2/production/5e497275070e44cc06b05b4f2398ded18148f51b…

PassCanonical link set

<link rel="canonical" href="https://customer.io">

PassLanguage declared: en

<html lang="en">

Pass1 H1 heading

<h1>More impact from every message m e s s a g e</h1>

Pass4,561 characters of text without JavaScript

Text starts: "Customer.io: Customer Engagement Platform For Better Outcomes Platform Solutions Resources Pricing Sign in Get started Get started Book a demo Book a demo More…"

PassSitemap found, 552 URLs

robots.txt: Sitemap: https://customer.io/sitemap.xml
GET https://customer.io/sitemap.xml returned 200.

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See how all 21 email marketing sites compare: common problems, real evidence and the full table.

Scoring: llms.txt 15, JSON-LD 20, meta description 10, readable text 20, sitemap 10, AI crawler access 25. Want this page changed or removed? Email [email protected].

AI crawler and llms.txt updates

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