AI readiness leaderboard · Sales
AI readiness of apollo.io: 100/100
100/100
We checked apollo.io on 2026-10-18 with our free checker: six scored tests plus evidence for each finding. The score reflects the site on that date. The site may have changed after that date.
| Test | Result | Points |
|---|---|---|
| llms.txt | Yes | 15 of 15 |
| JSON-LD schema on the homepage | Yes | 20 of 20 |
| Meta description | Yes | 10 of 10 |
| Text readable without JavaScript | Yes | 20 of 20 |
| Sitemap | Yes | 10 of 10 |
| AI crawlers allowed in robots.txt | 8 of 8 | 25 of 25 |
Compared with Sales
apollo.io ranks 1 of 19 sales sites in this scan (ties share the order by domain name). The median score in this group is 100. 12 of 19 have an llms.txt file.
Findings with evidence
FixHomepage serves a bot challenge page to automated clients
Our checker got a challenge page instead of your content: The AI GTM System for Go-to-Market Teams | Apollo. Findings below describe that page, not your real homepage.
Fix: AI crawlers get the same challenge and cannot read your site. In your CDN or firewall (Cloudflare, Akamai, Imperva), allow verified AI search bots, or lower the bot protection level on public pages.
ImproveJSON-LD: 2 blocks, types Organization, Person, QuantitativeValue, PostalAddress, Place, AggregateRating, WebSite
Person is missing recommended url.
Fix: Fix the listed properties, then retest at validator.schema.org.
FixServer responded in 2076 ms
Time to response headers from our checker, after 1 redirect. Final URL: https://www.apollo.io/
Fix: Slow responses can make crawlers give up. Add page caching or a CDN in front of the homepage.
ImproveHTML size 646 KB, 161 script tags
2 render-blocking scripts in <head>: https://transcend-cdn.com/cm/829ca91f-d00b-4759-ab0f-2fb01480c6fd/airgap.js
Fix: Large HTML slows crawlers and tools with size limits. Move inline data and scripts out of the HTML.
18 checks passed or noted
PassGPTBot (OpenAI, training): allowed on /
User-agent: GPTBot Allow: / Matching rule: "allow: /" in group "gptbot".
PassOAI-SearchBot (OpenAI, ChatGPT search): allowed on /
User-agent: OAI-SearchBot Allow: / Matching rule: "allow: /" in group "oai-searchbot".
PassChatGPT-User (OpenAI, live fetch for users): allowed on /
User-agent: ChatGPT-User Allow: / Matching rule: "allow: /" in group "chatgpt-user".
PassClaudeBot (Anthropic, training): allowed on /
User-agent: ClaudeBot Allow: / Matching rule: "allow: /" in group "claudebot".
PassClaude-SearchBot (Anthropic, Claude search): allowed on /
User-agent: * Disallow: /*utm_ Disallow: /*source= Disallow: /*ref= Disallow: /*fbclid= Disallow: /*page= (7 more lines) Matching rule: "allow: /" in group "*".
PassPerplexityBot (Perplexity, search index): allowed on /
User-agent: PerplexityBot Allow: / Matching rule: "allow: /" in group "perplexitybot".
PassGoogle-Extended (Google, Gemini training control): allowed on /
User-agent: Google-Extended Allow: / Matching rule: "allow: /" in group "google-extended".
PassCCBot (Common Crawl, open dataset): allowed on /
User-agent: CCbot Allow: / Matching rule: "allow: /" in group "ccbot".
Passllms.txt found and well formed
First line: "# Apollo.io". 23 ## sections, 206 links, 37764 bytes.
NoteNo llms-full.txt
GET /llms-full.txt returned 404.
Fix: Optional: publish /llms-full.txt with the full text of key pages for tools that want more than a map.
PassTitle, 49 characters
<title>The AI GTM System for Go-to-Market Teams | Apollo</title>
PassMeta description, 141 characters
content="Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion."
PassOpen Graph tags present
og:title: The AI GTM System for Go-to-Market Teams | Apollo og:description: Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligenc… og:image: https://www.apollo.io/og-images/home.jpg
PassCanonical link set
<link rel="canonical" href="https://www.apollo.io">
PassLanguage declared: en
<html lang="en">
Pass1 H1 heading
<h1>Grow revenue with one connected GTM system</h1>
Pass9,185 characters of text without JavaScript
Text starts: "The AI GTM System for Go-to-Market Teams | Apollo Products GTM Layers Data Unify data into one clear picture Intelligence Run agents that work in the backgroun…"
PassSitemap found, 142 URLs
robots.txt: Sitemap: https://www.apollo.io/sitemap.xml GET https://www.apollo.io/sitemap.xml returned 200.
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Scoring: llms.txt 15, JSON-LD 20, meta description 10, readable text 20, sitemap 10, AI crawler access 25. Want this page changed or removed? Email [email protected].
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