AI readiness leaderboard · Email marketing

AI readiness of activecampaign.com: 85/100

85/100

We checked activecampaign.com on 2026-10-18 with our free checker: six scored tests plus evidence for each finding. The score reflects the site on that date. The site may have changed after that date.

Test	Result	Points
llms.txt	No	0 of 15
JSON-LD schema on the homepage	Yes	20 of 20
Meta description	Yes	10 of 10
Text readable without JavaScript	Yes	20 of 20
Sitemap	Yes	10 of 10
AI crawlers allowed in robots.txt	8 of 8	25 of 25

Compared with Email marketing

activecampaign.com ranks 16 of 21 email marketing sites in this scan (ties share the order by domain name). The median score in this group is 100. 15 of 21 have an llms.txt file.

Findings with evidence

FixNo llms.txt

GET /llms.txt returned 500.

Fix: Create /llms.txt: a # title, a > one-line summary, then ## sections that list key pages as [name](url). Draft one free at checkaiready.com/llms-txt-generator.

FixJSON-LD: 1 block, types WebSite, ImageObject, Organization, BreadcrumbList, ListItem

Organization is missing required name. Organization is missing recommended url, logo, sameAs.

Fix: Fix the listed properties, then retest at validator.schema.org.

ImproveMeta description, 193 characters

content="Go beyond marketing automation with ActiveCampaign&#039;s autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points."

Fix: Trim to about 160 characters.

ImproveSitemap listed in robots.txt but did not load

robots.txt: Sitemap: https://www.activecampaign.com/sitemaps-1-sitemap.xml
GET https://www.activecampaign.com/sitemaps-1-sitemap.xml returned 500.

Fix: Fix the sitemap URL so it returns XML with status 200.

FixServer responded in 2141 ms

Time to response headers from our checker, after 1 redirect. Final URL: https://www.activecampaign.com/

Fix: Slow responses can make crawlers give up. Add page caching or a CDN in front of the homepage.

ImproveHTML size 448 KB, 8 script tags

0 render-blocking scripts in <head>

Fix: Large HTML slows crawlers and tools with size limits. Move inline data and scripts out of the HTML.

14 checks passed or noted

PassGPTBot (OpenAI, training): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassOAI-SearchBot (OpenAI, ChatGPT search): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassChatGPT-User (OpenAI, live fetch for users): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassClaudeBot (Anthropic, training): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassClaude-SearchBot (Anthropic, Claude search): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassPerplexityBot (Perplexity, search index): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassGoogle-Extended (Google, Gemini training control): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassCCBot (Common Crawl, open dataset): allowed on /

User-agent: *
Disallow: /.env
Disallow: /apps/search/
Disallow: /blog/archives
Disallow: /blog/inside-activecampaign
Disallow: /blog/page
(25 more lines)
Group "*" has no rule for /.

PassTitle, 54 characters

<title>Marketing automation for any business | ActiveCampaign</title>

PassOpen Graph tags present

og:title: Marketing automation for any business
og:description: Go beyond marketing automation with ActiveCampaign&#039;s autonomous marketing platform. …
og:image: https://active-campaign.transforms.svdcdn.com/production/general/AC_Opengraph-1.png?w=120…

PassCanonical link set

<link rel="canonical" href="https://www.activecampaign.com/">

PassLanguage declared: en

<html lang="en">

Pass1 H1 heading

<h1>Cut 13 hours of marketing busywork each week¹ with autonomous marketing.</h1>

Pass6,576 characters of text without JavaScript

Text starts: "Marketing automation for any business | ActiveCampaign Skip to content Platform Platform Platform Platform See everything ActiveCampaign has to offer Active In…"

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Scoring: llms.txt 15, JSON-LD 20, meta description 10, readable text 20, sitemap 10, AI crawler access 25. Want this page changed or removed? Email [email protected].

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